Audio
interview with Marcia Yudkin - publish
date: 07/13/2006
Brief
Overview
Marcia Yudkin is the author of 11 commercially published
books on marketing and communication, including Persuading
on Paper, Web Site Marketing Makeover and 6 Steps
to Free Publicity.
She also has a background as a successful magazine
writer, with credits like the New York Times Magazine,
Psychology Today, USAir Magazine, Cosmpolitan, Yoga
Journal and many other high-profile publications.
She's been written up in Entrepreneur Magazine several
times and in dozens of
newspapers around the U.S. Marcia has a 10-week copywriting
training program in which students work on specific
weekly assignments and are guided on how best to set
up their own practice as a copywriter/consultant.
In this interview we discuss her training course and
the qualifications involved in being able to join.
She makes some very valid points on why she won't
simply take on "anyone" as a student.
In this interview we touch on using swipe files as
well as how you can learn to become a copywriter on
your own.
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