A
direct response copywriter for almost 15 years, Michel
Fortin has an uncanny knack for writing clearly, persuasively
and vibrantly.
His track record speaks
for itself. In the last few years, he was instrumental
in selling several millions of dollars worth of products
and services for a wide variety of clients stretching
hundreds of different and unrelated industries.
One of his salesletters
sold a record-breaking $1.08 million online on the
first day. But that didn’t stop him. A few months
later, another salesletter for a completely different
product generated over $1.04 million.
On a personal note:
Over the past couple of years, Michel has been instrumental
in helping me learn and fine-tune my own copywriting
abilities and for that, I'm forever grateful. He is
one of the best mentors I've ever had the chance of
learning from. Thanks Michel for being there when
I needed advice and for sharing so much great information
with others as well.
About this interview
This interview is broken down into six parts. Make
sure you get out a pen and take notes... this is one
of the fasted, no fluff interviews I've ever gotten
from a guy who knows what he's talking about through
experience and much testing.
Here's what you'll find on this call:
Part one
If you've been studying copywriting for a while, you've
already heard of the AIDA Formula (Attention, Interest,
Desire, Action). In this exclusive interview, Michel
reveals his own personal formula for writing copy.
He calls it his Q.U.E.S.T. formula.
Part two - Michel gives us some hot tips that
will put you on the path to writing successful adcopy.
He explains the importance of:
Storytelling and
what it can do to turn copy from dull to dazzling.
How to properly edit
your copy so the whole process moves very quickly.
How turn your own
words into text format that's ready for print.
One of the quickest
and easiest ways to do research for the copy your
writing.
How to get your clients
write most of the copy for you.
How to prevent writer's
block.
Part Three -
Michel gives us some insite on the biggest mistake
people make when writing copy. he also reveals another
formula he came up with while reading Breakthrough
Advertising by Eugene Schwartz, called O.A.T.H.
Part Four - In this section Michel gives us
a better understanding of writers block, what it is,
and what you can do as a writer to overcome it.
Part Five - Michel gives us his personal recommendations
for understanding and learning to write great copy.
He also talks about using swipe files and how to create
your own and how to spot a great swipe. Also mentioned
is how to take a swipe file and make it your own so
you're not "stealing" from the original
author of the copy.
Part Six - Michel shares different places you
can go on the Internet to learn more about copywriting.
To activate, simply click the arrow
button
(Run Time 31:26 minutes)
Here a
few of Michel Fortin's websites we mentioned on the
call:
Michel
Fortin's Blog - Be sure to fill in your information
to get Michel's updates sent to you. Michel's
training site - Sign up, get a free video, and
watch as he critiques a sales letter. Michel's
ezine - If you want some great tips and stay up
to date, you need to get this! Michel's
copywriter's board - The best darn copywriter's
forum I've ever seen on the web!
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A
direct response copywriter for almost 15 years, Michel
Fortin has an uncanny knack for writing clearly, persuasively
and vibrantly.